This Year’s Hottest Halloween Costumes, According to Google’s Search Data | John Patrick Pullen via Fortune
“Halloween is just a week away, which means it’s crunch time for figuring out a costume. And when it comes to find the funniest, scariest, and best ones, it makes sense that trick or treaters and adults alike turn to Google. People ‘google’ so much that the search giant’s name has become a verb. Embracing this honorary eponym, Google Trends has released a trove of data that not only reveals 2017’s most popular Halloween costume in the U.S. (Wonder Woman), but also breaks ideas down state by state.
Tracking the best costumes using with up-to-the-minute search results, the Google Frightgeist tool can display the data in several ways. First, there are the top trending costumes, nationally, which as of this writing are…”