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Impossible Burger, Made of Plants, Snuck Its Product Into Meat-Loving Chicago W+K designs a ‘meateasy’ | Gabriel Beltrone via Adweek

1 Nov , 2017  

“It’s no surprise that a fake-meat burger would feel obligated to sneak into famously carnivorous Chicago. And that’s exactly what Impossible Burger did last night, with a pop-up underground “meateasy,” or speakeasy for faux beef…”